Blogging - Picking Your Niche

For those not down with the dialect yet, a 'specialty' essentially implies a subject or a theme. This is the space of interest that your site will zero in on and it's the thing you'll expound on consistently for your blog entries.

This may seem like simple work – however, picking your specialty is really something you ought to consider cautiously. Getting this privilege can make your life much simpler while picking ineffectively can make it nearly difficult to make the progress you're searching for.

Here we will look at some considerations that you need to bear in mind when picking your niche.

A Topic You Enjoy

   Tip number one is to always choose a niche that you enjoy reading and writing about. Blogging is not a ‘small’ job by any stretch of the imagination. Remember when we said it would essentially need to become your full-time career if you wanted to be very successful? Well then you have to ask yourself – is this something you will be happy to write about on
a regular basis?

Composing will likewise go much simpler in case you're knowledgeable in the subject. You'll have to do less research and simultaneously, you'll see it much simpler to think of new fascinating themes that individuals who like the subject will be keen on. Also, your energy will go over in the substance and individuals will be substantially more slanted to peruse a greater amount of what you need to say subsequently.


Regardless of whether you plan on reevaluating your composition, knowing the specialty you pick well will assist you with feeling amped up for your site and to look at the precision and convenience of the composing you're getting. Eventually, picking a specialty since some 'master' says it's a productive one is a quick track to getting exhausted and disappointed and at last surrendering.

Popularity

When picking your specialty, you need to consider the opposition out there and how simple it will be to stick out. Obviously, you need a subject that has an enormous expected crowd, so why not pick something important like 'wellness' or 'vehicles'?

Well, that’s a good idea on the face of it until you think about how many other bloggers are writing in those niches. Bodybuilding.com is one of the largest sites on the net and it generates a huge turnover – most of which is invested back into the site to ensure a steady flow of new topics. The question is: can you compete with that? Are you going to be able to compete with any of those sites to get to page one?

On the other hand, if you choose to blog about rearing stick insects, you’ll likely find that there’s a much smaller audience – but also far less competition.

The best-case scenario then is to find a topic that is popular but that isn’t so popular that it’s going to attract lots of huge companies and top-name bloggers. Things like ‘foraging’, ‘knitting’, ‘writing’, ‘parkour’ are all big without attracting too much attention.


Broad vs Specific Topics

Another strategy is to start with a topic that has a broad appeal but then to narrow it down to something more specific. For instance, if you like fitness,  how about picking a certain area of fitness such as running or CrossFit? Or alternatively, what about targeting a particular group? For instance ‘fitness for diabetics’. You can also try combining two different topics.
A great example of this is the blog ‘Nerd Fitness’.


Another alternative strategy is to go very broad with your chosen niche which has the advantage of allowing you to come up with lots of new angles for content. If you do this though, you risk a lack of focus so you need to ensure that you keep everything tied together with a common thread. A great example of this is the ‘Art of Manliness blog. This blog writes about anything that could be considered ‘manly’ – so that includes editorials on the role of the modern man but also posts on how to smoke a cigar or enjoy whiskey and posts on how to raise children. This gives a hugely broad range of topics for the writer while still having a very strong brand identity and focus.

Choosing a Profitable Market

Another consideration when picking your niche is whether or not it’s profitable. That’s right: some niches are far more profitable than others and you’ll find it easier to monetize depending on which one you pick.

Examples of highly profitable niches include finance and business. These are profitable because they offer ROI in themselves: someone will be happier to spend money on an eBook about earning money because in theory, they’ll make that initial expense back.

Likewise, there is money to be made in any niche that has a big and obvious ‘value proposition’. A value proposition can be thought of like an emotional hook – it is the thing that people will want to buy your products or read

your blog for and the ‘way’ that they hope their lives will benefit. Fitness is a great example because people badly want six-pack abs and are willing to pay. The same goes for dating.

Monetizing that blog on raising stick insects on the other hand will be harder. There is simply not the same demand or ‘need’ for products here. That said though, the relative lack of competition in the area, combined with the relative scarcity of information means there are certainly ways to monetize.

Ultimately it’s worth just thinking hard whether or not your niche is going to be profitable or not and weighing this up when choosing whether to write about it. Look at your competition to see whether they look to be making much money, think about your business model, and maybe even try verifying your intended business model. Verifying means trying to sell to your target audience first to see if they are actually there and if they are actually interested in buying your product.